The Workshop “Romantic Europe”
The Workshop „The World Heritage Journeys of Europe. Romantic Europe“ took place in Vilnius on October 2-3, 2017. This is 2nd seminar of the Project, the 1st seminar took place in Bopard, Germany, in May 2017. Project partners from UNESCO World Heritage Centre, National Geographic, Austria, Belgium, Italy, Check Republic, Cyprus, Germany, France and Lithuania, also toursim experts from Australia and USA took part. The Programme: Programa
The World Heritage Journeys will centre on the following four themes: Ancient Europe, Royal Europe, Romantic Europe and Underground Europe. (Leaflet of the Project). Vilnius City was invited to be a part of thematic route „Romantic Europe“. Lithuanian partners are Lithuanian Ministry of Economy, State Department of Tourism under the Ministry of Economy, Vilnius Old Town Renewal Agency and City Development Agency „GO Vilnius“.
The Project is funded by a grant from the European Commission (Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs) to UNESCO. The objective is to create unique cultural heritage experiences through the development of thematic transEuropean itineraries. By including iconic and lesser known World Heritage sites, these routes will enable people to see Europe’s World Heritage sites from a new and exciting perspective. The project will leverage World Heritage branding and raise awareness of World Heritage sites in the European Union to increase the number of (international) visitors, encourage dispersal of visitors into less visted areas.
A rich mobile-friendly website is being produced by National Geographic, providing an important promotional tool for the World Heritage Journeys. The project is designed to attract key source markets to Europe such as China and the U.S.